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Celebrities and watches at the Karlovy Vary International Film Festival

The Karlovy Vary International Film Festival (KVIFF) is an annual event that attracts not only film enthusiasts, but also many celebrities and important personalities from all over the world. Many of these visitors are associated with luxury watch brands, whether through advertising campaigns or their personal interest in watches. In the following article, we will take a look at some of these celebrities, their favorite watches, and what is interesting about these watches.

First of all, we will focus on the long-time president of the Karlovy Vary Festival, Jiří Bartoska, thanks to whom the festival is in the European spotlight.

Jiří Bartoška, a prominent figure on the Czech cultural scene and president of the Karlovy Vary International Film Festival, is known for his refined taste and elegant style. His watches are often the centre of attention because, like his personality, the watches he wears reflect prestige and sophistication.

Jiří Bartoška's watch

Jiří Bartoška was often seen wearing a Rolex watch, specifically the Rolex Datejust. The Datejust is an iconic model that is known for its elegance, precision and timeless design. This model was introduced in 1945 and has become a symbol of prestige and success.

Rolex Datejust

- Design: the Rolex Datejust is known for its classic design that combines robustness and elegance. The watch typically has a steel or gold case and bracelet, often a combination of the two in a Rolesor design (a combination of steel and gold).
- Dial: The dial of the Datejust can be in different colours, often available in white, black, blue or champagne. A distinctive feature is the date dial at the 3 o'clock position with the iconic "Cyclops" lens, which magnifies the date for easier readability.
- Accuracy and reliability:Datejust is equipped with an automatic movement that is certified as a Swiss chronometer, ensuring high accuracy and reliability.

Why Rolex Datejust?

- Symbol of prestige: the Rolex Datejust is often considered a symbol of success and prestige. Its timeless design and high quality make it a popular choice among prominent personalities such as Jiří Bartoska.
- Versatility: the Datejust is a watch that is suitable for a variety of occasions - from formal events such as a film festival to everyday wear. Its versatility and elegant look make it the perfect accessory for every day.
- Heritage and tradition: Rolex has a long history and tradition of making watches that stand for innovation and excellence. Choosing a Rolex Datejust reflects respect for this tradition and an appreciation of the art of watchmaking.

Jiří Bartoška, as president of the Karlovy Vary International Film Festival, embodies elegance and prestige not only with his personality, but also with his choice of watches. The Rolex Datejust he wears is a perfect expression of his refined taste and respect for tradition and quality. This model is not only a tool for timekeeping, but also a symbol of success and prestige, which fits perfectly with Bartosek's status and role at the film festival.

Johnny Depp

Rolex Submariner

Johnny Depp, the actor known for his roles in films such as "Pirates of the Caribbean" and "Edward Scissorhands", is a regular visitor to KVIFF. Depp is known for his love of watches and is often seen with a Rolex Submariner on his wrist. This model is an iconic diver's watch that boasts water resistance to a depth of 300 meters and a rugged design. The Submariner is not only a symbol of luxury, but also of reliability and adventure, perfectly reflecting Depp's personality.

Julianne Moore

Chopard Happy Diamonds

Julianne Moore, the Oscar-winning actress known for her roles in films such as "Still Alice" and "The Hours", is often seen on the red carpet wearing a Chopard watch. The Happy Diamonds model is popular for its elegant design and unique moving diamonds inside the dial. Chopard is a brand that often combines the world of film and luxury, and their watches are a symbol of sophistication and femininity.

Robert Pattinson

Cartier Tank

Robert Pattinson, the actor known from the "Twilight" film series and more recently as the new Batman, is Cartier's brand ambassador. Pattinson often wears the Cartier Tank, which is iconic for its rectangular silhouette and clean lines. The Tank is a symbol of elegance and simplicity, reflecting Pattinson's taste for classic and timeless style.

Uma Thurman

Omega Constellation

Uma Thurman, known for her roles in films such as "Kill Bill" and "Pulp Fiction", is a long-time fan of Omega. The Constellation model is her favourite, as seen on the red carpet at the Karlovy Vary festival. The Constellation is characterised by its star motif and precision movement, making it the perfect blend of elegance and technical perfection.

Michael Fassbender

IWC Portugieser

Michael Fassbender, the actor known from films such as "12 Years a Slave" and "X-Men", is often seen wearing an IWC Portugieser watch. This model is known for its precision and clean design. The Portugieser is a watch that combines traditional watchmaking with a modern look, reflecting Fassbender's attention to quality and detail.

John Travolta, famous actor and pilot, is a long-time Breitling brand ambassador. His association with the renowned Swiss watchmaker is well documented, and Travolta often wears several different Breitling models to reflect his passion for aviation and adventure.

Breitling Navitimer

One of the most famous models worn by John Travolta is the Breitling Navitimer. This iconic aviation chronograph is popular not only among pilots, but also among watch collectors. The Navitimer is known for its circular slide rule that allows pilots to perform various aviation calculations such as measuring speed, distance and fuel consumption. Watches often have a distinctive and robust design that reflects their practical use in aviation.

Breitling Chronomat

Another favourite model of John Travolta is the Breitling Chronomat. This model is known for its precision craftsmanship and features that are ideal for pilots. The Chronomat has a sturdy case and is equipped with a chronograph that allows for the measurement of short periods of time. The watch is also water resistant and has high shock resistance, making it ideal for harsh conditions.

Breitling Emergency

Travolta is also known for wearing a Breitling Emergency, a watch equipped with an integrated emergency transmitter. This model is specifically designed for pilots and adventurers who may find themselves in an emergency situation. The transmitter can broadcast a signal on internationally recognised rescue frequencies, which can be vital in an emergency. This model is not only technically advanced, but also rugged and durable, making it the ideal watch for extreme situations.

Attractions

- Passionate pilot: John Travolta is an avid pilot and owns several aircraft, including a Boeing 707. His love of flying is reflected in his choice of watches, which often incorporate aviation features and design.
- Brand ambassador: Travolta is a long-time Breitling brand ambassador and regularly appears in Breitling advertising campaigns. His image as a pilot and adventurer fits perfectly with the character of Breitling watches.
- Style and functionality: the watch Travolta wears combines style and functionality. It is not only elegant and luxurious, but also technically advanced and practical for his aviation activities.

John Travolta is a perfect example of how a watch can reflect the personality and lifestyle of its wearer. His favourite Breitling models are not only a symbol of luxury and elegance, but also practical tools that serve him in his aviation adventures. The Breitling Navitimer, Chronomat and Emergency are watches that perfectly match his passion for flying and adventure, while representing the very best in watchmaking technology and precision.

 Russell Crowe, a well-known actor and director, is known not only for his exceptional acting performances, but also for his love of watches. Crowe has an extensive collection of watches that often reflect his personal taste and style. Here are some of the watches Russell Crowe owns or wears, and interesting facts about them:

Omega Speedmaster Professional

Russell Crowe is known for wearing an Omega Speedmaster Professional, often called a "moonwatch". This watch is iconic due to its history with the Apollo 11 mission and the 1969 moon landing. The Speedmaster Professional is known for its precision, robustness and classic design. It's a watch that is loved not only by astronauts, but also by many collectors and watch enthusiasts.

Panerai Luminor

Another interesting mark in Crowe's collection is Panerai Luminor. This watch is known for its distinctive design with a large crown protection and a legible dial. The Panerai Luminor is popular among watch lovers for its combination of Italian design and Swiss technology. The watch is sturdy, durable and has a distinctive look that is easily recognizable.

Rolex Submariner

The Rolex Submariner is another iconic model that Crowe owns. The Submariner is a diver's watch that has become a symbol of luxury and durability. This model is known for its water resistance to a depth of 300 meters, robust design and precision. The Submariner is popular among celebrities and is often seen on the wrists of many famous people.

IWC Big Pilot

Crowe is also a fan of the IWC Big Pilot watch. This model is inspired by aviation watches and is known for its large case diameter, simple and legible dial design and robust craftsmanship. The IWC Big Pilot is ideal for those looking for a combination of elegance and functionality.

Attractions

- Watch collection: Russell Crowe is an avid watch collector and his collection includes many luxury and iconic models. In 2018, Crowe even held an auction of his collection, which he called "The Art of Divorce," where he sold many of his prized watches.
- Style and personality: the watches Crowe wears often reflect his personal style and personality. From rugged and durable models to elegant and classic watches, Crowe chooses pieces that fit his image as a strong and sophisticated man.
- Influence on the fashion world: As one of the most famous movie stars, Crowe has influenced fashion trends and his choice of watches is often watched and admired.

Russell Crowe is not only a talented actor, but also a watch connoisseur with refined taste. His collection includes some of the most prestigious models in the watchmaking world, from the Omega Speedmaster Professional to the Panerai Luminor to the Rolex Submariner and IWC Big Pilot. These watches are not only an indicator of time, but also a manifestation of his personal style, passions and interests.

The Karlovy Vary Film Festival is not only a showcase of films, but also a platform where the world of film meets the world of luxury and fashion. The watches worn by these stars are not only an indicator of time, but also a manifestation of their personal style and taste. Whether it's Johnny Depp's rugged Rolex Submariner or Julianne Moore's elegant Chopard Happy Diamonds, each watch tells its own story and adds another layer to the charisma and personality of its wearer.

Mechanical watches

How mechanical watches work:
Mechanical watches use a complex system of mechanical components to measure time. The basic components of a mechanical watch include:

Mainspring: stores energy when the watch is wound.
Gear train: transfers energy from the main spring to the escape mechanism.
Escapement: releases energy from the mainspring at regular intervals, thereby regulating the movement of the watch.
Oscillator (balance wheel): oscillates back and forth at a constant frequency and regulates the running of the watch.
Drive and indicators: they transmit power to the watch hands, which display the time.
Mechanical watches can be manually wound or automatic (self-winding), which use the movement of the wrist to wind the mainspring.

Advantages of mechanical watches:

Craftsmanship: Mechanical watches are often considered works of art due to their intricate construction and craftsmanship.
Long service life: With proper maintenance, a mechanical watch can last for generations.
Aesthetics: visible mechanical movements and often transparent case backs are aesthetically attractive.

Disadvantages of mechanical watches:

Accuracy: Mechanical watches are less accurate than quartz watches. They can lose or gain a few seconds a day.
Maintenance: They require regular maintenance and servicing, which can be costly.
Price: Usually more expensive than quartz watches, especially in prestigious brands.

Quartz watches

How quartz watches work:
Quartz watches use an electronic oscillator regulated by a quartz crystal to measure time. The main components of a quartz watch include:

Batteries: It provides power for the electronic circuit and the oscillator.
Quartz crystal: The quartz crystal vibrates at a precise frequency when energized with an electric current.
Electronic oscillator: It generates regular electrical pulses based on the vibration of the quartz crystal.
Stepper motor: It converts electrical impulses into mechanical movement of the hands.

Advantages of quartz watches:

Accuracy: Quartz watches are very accurate and can lose or gain only a few seconds per month.
Low maintenance: They require minimal maintenance other than replacing the battery every few years.
Price: They are usually cheaper than mechanical watches.

Disadvantages of quartz watches:

Shorter service life: Batteries must be replaced regularly and electronic components may have a shorter life than mechanical parts.
Less prestige: Quartz watches are often considered less prestigious than mechanical watches, especially in the luxury segment.
Less aesthetic value: Many watch enthusiasts appreciate the complexity and visible mechanisms of mechanical watches, which is lacking in quartz watches.

Mechanical watches:

Suitable for lovers of traditional craftsmanship and watchmaking.
They require regular maintenance and can be more expensive.
They offer durability and an aesthetic experience.

Quartz watches:

Ideal for those looking for an accurate, reliable and low-maintenance watch.
Usually cheaper and require less frequent maintenance.
Less prestigious, but very practical for everyday wear.
Each type of watch has its advantages and disadvantages, and the choice between them depends on the personal preferences, lifestyle and priorities of the owner.

The origins of the pocket watch (16th century)

Early development: the first pocket watches appeared in the 16th century, mainly due to advances in the miniaturization of clock movements. They were invented in Germany and Italy.
Examples: the German watchmaker Peter Henlein is often credited with creating the first portable watch around 1510. These watches were initially worn as pendants on a chain around the neck or pinned to clothing.
Design and technology: the watches were large and round, often decorated with ornate ornaments. They were spring-driven instead of weight-driven, which allowed them to be miniaturised.

17th century: development and improvement

Technological innovation: in this period, pocket watches were equipped with a cover to protect the dial, which led to the so-called "Nurnberg egg".
Accuracy and reliability: the introduction of the verge escapement has improved the accuracy of the watch.
Aesthetics: watches became a symbol of wealth and status, often decorated with precious metals, enamels and engravings.

18th century: advances in precision and design

English innovation: the manufacture of pocket watches developed in England, especially thanks to watchmakers such as John Harrison, who developed the marine chronometer, and John Arnold, who improved the accuracy of watches.
Cylindrical Step Movement: this mechanism, developed in the 18th century, further increased the accuracy of the watch.
Luxury and precision: watches have become luxury goods with complicated mechanical functions such as minute repeater and calendars.

19th century: mass production and popularisation

American Industrial Revolution: the United States brought industrial methods to watchmaking. Companies such as the Waltham Watch Company and the Elgin National Watch Company began producing watches on a large scale, which reduced costs and increased availability.
Standardization and replacement parts: This approach has led to higher quality and reliability in watches. Pocket watches have become more common goods for the general public.
Appearance and function: watches were often equipped with various complications such as stopwatches, moon phases and chronographs. The design became more elegant and practical.

The end of the 19th century and the advent of the wristwatch

Moving on to wristwatches: In the late 19th century, wristwatches began to grow in popularity, especially due to their practicality during World War I, when soldiers needed to quickly tell time without having to take out their pocket watches.
Pocket watches as classics: even though pocket watches were gradually replaced by wristwatches, they remained a symbol of elegance and traditional watchmaking.

Pocket watches have undergone a fascinating evolution from their origins in the 16th century to the technologically advanced and widely available watches of the 19th century. This evolution included significant technological innovations, changes in design and manufacturing techniques, and a gradual move towards more practical wristwatches. However, pocket watches remain a popular collector's item and symbol of watchmaking today.

Investing in luxury watches is an increasingly popular way to diversify your portfolio while enjoying the beauty and precision of these works of art. However, not all watches are suitable as investments; it is important to choose the right brands and models that have the potential to grow in value. Some of the best known and most highly regarded brands include Rolex, Audemars Piguet and Patek Philippe.

Why Invest in Watches
Value Stability: luxury watches from reputable brands tend to maintain their value or even increase in price. They are produced in limited quantities, and their quality and prestige ensure continued interest from collectors and investors.

Physical Property: Unlike shares or other financial assets, a watch is a physical asset that you can wear and enjoy.

Growing Demand: Increasing interest in luxury watches in global markets, particularly in Asia, is ensuring a steady growth in demand, further pushing up prices.

How to Choose the Right Watch
Not all watches have investment potential. It is important to look at a few key factors when making your choice:

Make and Model: Brands like Rolex, Audemars Piguet and Patek Philippe are known for their value growth. Some particular models, such as the Rolex Submariner, Audemars Piguet Royal Oak and Patek Philippe Nautilus, are particularly prized.

Limited Editions: Watches produced in limited quantities or special editions have a higher potential price increase due to their rarity.

Condition and Completeness: Watches in perfect condition, ideally with original box and documentation, are more attractive to collectors and have a higher value.

History and Provenance: Watches with a rich history or that have belonged to famous personalities can have a significantly higher value.

Examples of Price Growth
Rolex Submariner

The Rolex Submariner is an iconic model that has long enjoyed huge collector interest. For example, the Rolex Submariner Reference 16610 had a retail price of around $5,000 in 2005. In 2023, the same model in good condition was selling for more than $12,000.

Audemars Piguet Royal Oak

The Audemars Piguet Royal Oak, especially the Royal Oak Jumbo model, is another highly prized model. In 2010, the Reference 15202 model had a retail price of around $20,000. In 2023, its secondary market price reached up to USD 85,000.

Patek Philippe Nautilus

The Patek Philippe Nautilus is a symbol of luxury and exclusivity. The Reference 5711 model had a retail price of approximately USD 30,000 in 2010. In 2023, its market price exceeded USD 150,000.

Chart:Watch Value Growth
To better illustrate the growth in the value of the watch, here is a chart showing the price trend of the Rolex Submariner

Rolex Submariner - Rates at Authorized Dealers (2000-2024)
Year Price at authorized dealers (USD)

Rolex Submariner - Secondary Market Prices (2000-2024)
Year Secondary market price (USD)

Stable growth: As we can see, Rolex Submariner prices at authorized dealers have steadily increased over the years. The original price in 2000 was around $3,850 and in 2024 it is $10,250.
Secondary market: Secondary market prices are also showing significant growth, often exceeding those of authorised dealers. This growth has been particularly evident in the last few years, when demand has outstripped supply.

These charts show a clear increase in the value of Rolex watches over the last 24 years, both in A.D. and the secondary market, confirming their potential as an investment.
As you can see from the table and chart, Rolex Submariner prices have steadily increased both at authorized dealers and on the secondary market. Investing in a Rolex Submariner has been very profitable, especially in recent years when secondary market prices have far exceeded original retail prices. This trend is a testament to the high demand and exclusivity of the Rolex brand, making this watch not only a beautiful accessory but also a solid investment.
Investing in luxury watches can be a profitable way to diversify your portfolio while owning beautiful and prestigious items. The key to a successful investment is carefully selecting the right brands and models that have the potential to grow in value. Brands such as Rolex, Audemars Piguet and Patek Philippe are proven choices for investors seeking long-term value and stability.

After the just concluded and highly successful World Hockey Championship in Prague 2024, it is the best time to say something about timekeeping in hockey games. Who provides it and who sponsors it most often.
How is it actually measured and what are the rules.

The origins of timekeeping in hockey
Timekeeping in ice hockey is a key element in ensuring fair play and accuracy of results. The first formal timekeeping in ice hockey dates back to the early 20th century, when official ice hockey matches began to be organised. Initially, mechanical stopwatches and simple timekeeping devices were used, but they did not have high accuracy.

Development of timekeeping technologies
With the passage of time and technological advances, timekeeping in hockey has improved significantly. In the 1940s and 1950s, more accurate mechanical watches and timekeeping devices began to be used that were able to measure time with greater precision. The 1970s and 1980s then saw the introduction of electronic timekeeping systems that allowed for even greater accuracy and reliability.

Basic match structure

Playing time:

Thirds: An ice hockey game consists of three periods of 20 minutes net time each. Net time means that the timekeeper stops the clock whenever there is a stoppage in play, for example a goal, a foul or a goal shift.
Breaks: There is a 15-20 minute break between each period during which the ice surface is adjusted and the players can rest and tactically prepare for the next period.
Breaks and extensions:

Extension: If the game is tied after three periods, overtime will follow. In the regular season, overtime is 5 minutes and is played in a 3-on-3 format. In the playoffs and international tournaments such as the World Championships, overtime can be 10 or 20 minutes and is played with a full complement of players.
Sudden death: In overtime, the sudden death rule applies, which means that the first team to score wins the game.
Raids: If the game is not decided after overtime, there will be a shootout where each team nominates three players who will take turns shooting at the goalie. If the tie is still undecided after three shootouts, the shootout continues one player at a time until one team wins.

Measuring time during the match
Master timekeeper:

The main timekeeper is located above the ice surface, often on a large electronic board that is visible to all players, referees and spectators. This timekeeper shows the current time of each period, the score and other important information.

Timekeeper:

The timekeeper is the person responsible for stopping and starting the timer correctly. It is his/her job to ensure that the timer stops whenever play is interrupted and starts again when play begins. The timekeeper works closely with the referees and follows their signals.

Special time situations
Power play and shorthanded:

When a team is suspended and plays shorthanded (fewer players on the ice), the penalty time is measured using a special penalty bench timer. This timer shows the time remaining until the end of the penalty. If a team scores a power play goal, the penalty ends immediately unless it is a 5-minute penalty or other specific penalty.
Goal shift or technical interruption:

The timer will also stop for technical interruptions, such as a shifted goal, broken Plexiglas or other technical problems on the ice surface.

Time measurement technology
Electronic systems:

Modern hockey timekeeping is electronic and connected to various technological systems, including video referees and statistics. This allows for accurate and instantaneous timekeeping and recording of important events during a match.

Spare timekeeping:

In the event of a failure of the main timekeeper, there is a backup timekeeper, which is often manual or semi-manual, to ensure that the match can continue regardless of technical problems.

Watch brands and World Cup sponsors
Several leading watch brands have been involved in timekeeping and sponsoring the World Cup over the years. These brands not only supply timekeeping technology, but also sponsor events and provide prizes for the top players. Some of the most prominent brands include:

Tissot

Tissot has been the official timekeeper of the International Ice Hockey Federation (IIHF) and the World Championships since 1996. Tissot provides advanced electronic timekeeping systems that ensure accurate timekeeping during games.

Longines

Longines, known for its precision watches and sports timekeeping systems, has also been a key player in timekeeping at hockey championships in the past.

Omega

Known for its technological innovations in sports timekeeping, Omega has also been involved in timekeeping during hockey competitions, although mainly at the Olympics.
World Hockey Championship 2024 in Prague
The 2024 World Cup, which took place in Prague, was a major event for hockey fans around the world. This year, Tissot also took the lead in timekeeping, providing its state-of-the-art electronic timekeeping systems to ensure the flawless and accurate running of the matches.

Watches for the best players
At the just concluded 2024 World Hockey Championship in Prague, special awards were prepared for the best players of each match. The players who were announced as the best in each match received a luxury watch from Tissot. These watches were designed especially for the event and were labelled "Tissot Special Edition IIHF 2024".

Tissot watches for top players stood out for their elegance, precision and sporty design. It was equipped with a chronograph that symbolized precision and speed, which are key attributes of successful hockey players. This watch became not only a prestigious prize, but also a valuable souvenir that reminded the players of their success at the World Championships.

Timekeeping at the World Cup has undergone a long evolution from simple mechanical stopwatches to advanced electronic systems. Leading watch brands such as Tissot, Longines and Omega have played a key role in this process and continue to support the hockey championships through sponsorship and the provision of technology solutions. The 2024 World Cup in Prague was further proof of how important accurate timekeeping is to the fair and successful running of sporting competitions.

Ancient Period

Timekeeping in sport has its roots in antiquity. The ancient Greeks used sundials and water clocks to measure time during the Olympic Games. However, these simple instruments were inaccurate and were used for reference purposes rather than for precise measurement.

Medieval and Early Modern Period

During the Middle Ages and the early modern period, timekeeping in sport did not change much. Most sporting events were still measured by sundials, water clocks or hourglasses. The accuracy of these instruments was still limited.
18th and 19th century
With the advent of mechanical clocks in the 18th century, timekeeping in sport improved dramatically. The first mechanical stopwatches were developed in the mid-18th century and began to be used to measure sporting performance. In 1869, the first pocket stopwatch was invented, allowing for more accurate timekeeping in athletic competitions.
20th century
The 20th century saw a revolution in timekeeping in sport thanks to technological advances. In 1912, electronic stopwatches were used for the first time in the Olympic Games. During the 1950s, photoelectric cells began to be used to measure target times in athletics.
The 1964 Olympic Games in Tokyo marked another significant step, with the first use of the quartz clock, which provided even greater accuracy. At the 1972 Munich Olympics, electronic chips were used for the first time to measure time in the marathon.

Modern era

In the modern era, timekeeping in sport has become extremely accurate thanks to digital technology and computer data processing. Technologies such as photofinish, GPS, RFID and laser systems have become standard in many sports disciplines.

Photofinish

Photofinish is a technology that is used to determine the exact order of competitors at the finish line. It uses high-speed cameras that can take thousands of frames per second, allowing results to be determined to within thousandths of a second.
GPS and RFID
GPS technology is mainly used in cycling, running races and other outdoor sports. It allows to track the movement of athletes in real time and provides data on their speed and distance. RFID chips are often used in running races, where each competitor wears a chip that records their time as they pass specific points on the course.

Laser systems

Laser systems are used, for example, in swimming races or skiing. These systems can measure times with extreme accuracy and are able to pick up even the smallest differences in the times of competitors.

Sponsors and technology brands in sport

Timekeeping in sport is often associated with major brands that provide technology solutions and sponsor various sporting events.
Historically, the Swiss brand Longines is considered to be the first company to measure time in sport. Longines began supplying stopwatches for sporting events in the mid-19th century and gradually became one of the leading manufacturers of timekeeping equipment for sporting events. Today, Longines is a well-known partner of many major sporting events and a sponsor of many disciplines, including equestrian, gymnastics and tennis.

Omega

Omega is one of the most famous brands in the field of timekeeping in sports. Omega has been the official timekeeper of the Olympic Games since 1932 and is responsible for timekeeping and results processing at the Games. It has long been associated with athletics. Since 2010, Omega has been the official timekeeper of the IAAF World Athletics Championships. Omega is responsible for timekeeping, results processing and providing technology solutions that include photofinish cameras, wind measurement and other sophisticated systems. With its accuracy and reliability, Omega has become an indispensable partner in determining winners in athletic competitions.

Seiko

Seiko is another major player in sports timekeeping. The company was the official timekeeper at the 1964 Tokyo Olympics and has been involved in many other international sporting events since then.

TAG Heuer

TAG Heuer is known for its involvement in motorsport, particularly Formula 1 racing. The company supplies timekeeping technology and is a partner of many racing teams and events.

Tissot

Tissot is the official timekeeper in a number of sporting disciplines, including cycling, fencing and motorcycle racing. The company provides advanced timekeeping technology and sponsors various international sporting events.

Hublot

Hublot, the prestigious Swiss watch brand, is known for its association with football. In 2010, Hublot became the official timekeeper and sponsor of the FIFA World Cup. This collaboration continued in the following years, including the 2014 World Cup in Brazil and the 2018 World Cup in Russia. Hublot provides specially designed watches for referees that feature technology to measure game time and other key statistics. The brand also produces limited-edition watches inspired by the World Championships, underscoring their passion for this global sport.

Longines

Longines, the renowned Swiss watch brand, is known for its long-standing partnership with equestrian sports and downhill skiing. Longines is the official timekeeper and sponsor of many prestigious equestrian events, including the Longines Global Champions Tour and FEI World Cup Jumping. The brand provides advanced timekeeping technology to ensure fair and accurate results. Longines also sponsors the FIS World Downhill Ski Championships, where their technology contributes to timekeeping accurate to thousandths of a second, which is crucial for determining the winners in this dynamic discipline.

Rolex

Rolex is synonymous with luxury and precision, not only in the world of watches but also in sports. Rolex has been the official timekeeper of Wimbledon, the world's most prestigious tennis tournament, since 1978. The collaboration includes not only timekeeping but also support for the entire tournament organisation, helping Rolex to ensure the smooth running of this famous sporting feast. Rolex is also deeply rooted in the sport of yachting, sponsoring races such as the Rolex Sydney Hobart Yacht Race, the Rolex Fastnet Race and the Rolex Middle Sea Race. These races represent the pinnacle of the sport of yachting, and Rolex provides precision timekeeping and support for the overall organisation of the events.

Audemars Piguet

Audemars Piguet, another Swiss luxury watch manufacturer, is known for its association with golf. The brand sponsors a number of professional golfers and golf tournaments around the world. Audemars Piguet supports tournaments such as the Ryder Cup, one of the most prestigious golf tournaments, and is also a partner of several prominent professional golfers who wear the brand's watches on and off the golf courses. The collaboration between Audemars Piguet and golf highlights their shared values of precision, patience and elegance.

Richard Mille

Richard Mille, the luxury watch brand known for its innovative and high-tech watches, has established itself as a major sponsor in various sporting disciplines. Their collaboration with athletes highlights the values of precision, innovation and performance that are key to the brand. Here are some of the leading athletes that Richard Mille sponsors:
Rafael Nadal - Tennis
Rafael Nadal, one of the most successful tennis players of all time, is a long-standing brand ambassador for Richard Mille. Richard Mille watches are designed to withstand the extreme conditions that tennis at the top level presents. Nadal often wears the RM 27-03, which is lightweight, durable and designed to withstand the shock and vibration associated with intense tennis matches.
Bubba Watson - Golf
American professional golfer Bubba Watson, known for his unique playing style, is another prominent brand ambassador for Richard Mille. Watson wears the RM 38-01, a watch designed specifically for golfers. This watch combines lightness with durability and is able to withstand the powerful impacts that come from hitting a golf club.
Yohan Blake - Athletics
Jamaican sprinter Yohan Blake, one of the fastest men in the world, is also sponsored by the Richard Mille brand. Blake wears the RM 59-01 Tourbillon, which is designed to provide maximum comfort and performance during high-speed running. The watch is lightweight and ergonomic, which is key for sprinters.
Sébastien Ogier - Rally
Sébastien Ogier, multiple World Rally Champion, is another athlete in the Richard Mille portfolio. Ogier wears the RM 11-03 Automatic Flyback Chronograph, which is designed for the extreme conditions of rally racing. This watch is shock and vibration resistant, which is essential for accurate timekeeping in the harsh conditions of rallying.
Fernando Alonso - Formula 1
Two-time Formula One World Champion Fernando Alonso is also associated with the Richard Mille brand. Alonso wears the RM 67-02 watch, which is lightweight and durable, making it ideal for the needs of a Formula 1 racer. This watch combines aesthetic design with technological innovations that are key to accurate timekeeping in motorsport.
Alexis Pinturault - Alpine Skiing
French alpine skier Alexis Pinturault, who is one of the best in his sport, is another Richard Mille ambassador. Pinturault wears the RM 67-02 watch, which is designed to withstand the extreme conditions skiers are exposed to. The watch is lightweight, durable and provides maximum comfort even during high-speed downhill runs.
Nicky Hayden - Motorcycle racing (in memoriam)
Nicky Hayden, the famous American motorcycle racer and MotoGP World Champion, was also part of the Richard Mille family. Hayden wore the RM 11-02, which is designed for high-speed racing and provides accurate timekeeping even in extreme conditions.

The sponsorship of leading watch brands in sport represents an important link between precision technology and top sports performance. Hublot, Omega, Longines, TAG Heuer, Seiko, Tissot, Rolex, Audemars Piguet, Richar Mille, bring not only their sophisticated measuring technology to sport, but also the prestige and tradition that adds an extra layer of exclusivity and precision to sporting events. These collaborations underline the importance of precision timekeeping and support the development of sporting disciplines at a global level.

The World Cup is the second biggest sporting event in the world after the Olympic Games. There was and is only one official timekeeper at the Olympics, and that is OMEGA WATCHES. But we will deal with that in another article. There have been many official timekeepers at the World Cup. At the moment it is the fourth consecutive hegemon in extravagance and use of materials. Brand HUBLOT. A brand that evokes emotions both positive and negative. But let's face it, their marketing in the watch world is one of the best in the world. And their choice of ambassadors is top-notch. Kylian Mbappé, José Mourinho, Didier Deschamps, Pelé, (the late) Maradona, etc. And not only in the football world, but also Novak Djokovic, Usain Bolt, Robbie Williams and others.
But let's take a quick look at those who have had the honour of being the official timekeeper at the World Cup. The history of timekeeping and FIFA goes back to the first ever World Cup, held in 1930 in Uruguay. Unfortunately, there is no record of who was the official timekeeper until 1978. The first records are from 1978. When Seiko was the official timekeeper for the period 1978-1990. From 1994-2002, Casio was the official timekeeper. And from 2006 to the aforementioned Hublot. Hublot also introduced the official watch for the 2022 World Cup. 

Hublot Big Bang E 3rd generation

During the 2022 FIFA World Cup in Qatar, Hublot will keep time at all 64 matches, including the championship match on 18 December at Doha's Lusail Stadium. Hublot is unveiling the next generation of its smartwatch just as the excitement for the FIFA World Cup Qatar 2022 is ramping up.

The innovative "timeline" feature of the third-generation Big Bang e FIFA World Cup Qatar 2022 connected watch will immerse fans of the world's biggest football event in the action from the very beginning. More than one billion people will watch the FIFA World Cup in Qatar in 2022, making it the most watched sporting event in the world. All 129 official referees will wear the brand new Big Bang e FIFA World Cup Qatar 2022 watch on their wrists to track game time.

With a bigger and better high-resolution display, the newly designed football app captures every thrilling minute of the game. Big Bang e Qatar 2022 World Cup will be in countdown mode until the first match on November 20 between Qatar and Ecuador. Then, 15 minutes before each match, the watch will send team line-ups and player profiles to its wearer, allowing them to immerse themselves in the action without having to take their eyes off their wrist.

Once the kick-off has started, the watch will enter 'match mode' and activate the 'timeline', a feature designed specifically for this watch that allows users to record the most interesting and important moments of the match.

It is also interesting to note that one of the leading jewellery and watch brands, BULGARI, has introduced its own watches for the World Cup in Qatar.

Bulgari Gérald Genta Arena Bi-Retrograde 

One of Walt Disney's most iconic characters is back in the spotlight, this time with a soccer ball in honor of the upcoming 2022 World Cup. Following the "Smiling Mickey" watch released in 2021, Bulgari has teamed up with Gérald Gent to put Mickey Mouse back in the watch industry spotlight. The lovable character is now located in the centre of the dial, with a football above his head in the half-hour dial. The watch has three unusual complications: a retrograde date, retrograde minutes and a jump hour. The watch has a self-winding manufacture movement of calibre BVL300 with a power reserve of 42 hours.

The next chapter in the watchmaking world is the players themselves. It is generally known that football stars are very well paid and like to indulge in luxury. After luxury cars, the second most talked about item for players is their luxury watches. And here it's time for us to introduce ourselves to at least a fraction of the players and a fraction of their lavish collections. Of course, none of them can miss the brand Rolex but a lot of frequented are also Patek Philippe especially the model Nautilus a Audemars Piguet a model Royal Oak. Another widely represented brand is a truly premium brand Richard Mille. And if we have to single out one of the biggest watch lovers among the players, it will be none other than the great Cristiano Ronaldo himself. Ronaldo is known for his love of luxury and luxury watches. His numerous collection includes true gems that are either one of a kind in the world or in a very small limited edition. For example, the brands..: Franck Muller, Jackob & Co, Patek Philippe, Richard Mille, Rolex, Audemars Piguet, 

Erling Haaland

Karim Benzema

David Beckham

Robert Lewandowski

Cristiano Ronaldo

Lionel Messi

Kylian Mbappé

Harry Kane

Thiago Silva

Zlatan Ibrahimovic

Recently we were all struck by the very sad news of the death of an extraordinary woman, dare I say one of the most remarkable women of the 20th and 21st centuries. The whole world is mourning this loss, and it is with sorrow in our hearts that we express our deepest condolences.
Much has been written about His Majesty Queen Elizabeth II, but not everyone knows that she was a great lover and collector of watches. So I'll take the liberty of writing a few words about her watch collection.
Queen Elizabeth's Jaeger-LeCoultre Caliber 101, which she wore at her coronation on 2 June 1953, at Westminster Abbey. As well as being a statement of style, it was also a technical achievement: the elegant diamond bracelet still houses the world's smallest watch movement. The choice of this watch was in symbiosis with the discreet and elegant personality that has always represented Queen Elizabeth II: a small and elegant timepiece that did not distract from the ceremonial jewels worn when assuming the monarch's title.In 2012, on the occasion of the Queen's Diamond Jubilee, Jaeger-LeCoultre presented Her Majesty with a new version of the iconic 101 model in white gold in honour of the long-serving monarch.
But perhaps her favourite watch is a very fine and elegant Patek Philippe watch with a mother-of-pearl bracelet and diamond-set lunette marked 4975/1G. In 2015, this watch was loaned to Patek Philippe to be exhibited at a major exhibition in London, which offered collectors and enthusiasts from around the world the opportunity to see one of the Queen's personal timepieces up close.
During her 70-year reign, Elizabeth II was also seen wearing a Patek Philippe Golden Ellipse watch made of white gold and diamonds, which is said to have been made especially for Her Majesty. Her Majesty has never made any secret of her great affection for the famous Geneva house. Patek Philippe is famous for having made several watches for Queen Elizabeth II, including some world firsts.
Omega Ladymatic, yellow gold in art deco style.
Cartier Tank Cintrée, in yellow gold with two time zones.
Jules Audemars, in yellow gold by Audemars Piguet, in which the Queen was most often seen.
She is even known to have shared her collection. The British monarch gave her gold and diamond Vacheron Constantin model (which was a wedding gift from the Swiss Federation Council in 1947) to Princess Diana after she married Prince Charles.
The rest of the collection
Queen Elizabeth II's watch collection certainly doesn't end there, as she owned many watches that she unfortunately never wore in public, and therefore we may never know about them.In this context, her collection is said to include more than 14 luxury watches, including other Patek Philippes and Jaeger-LeCoultre Reverso watches.
In addition, the Swiss government reportedly gave the Queen a Jaeger-LeCoultre Atmos watch on her first visit to Switzerland.
Perhaps one day we will see an exhibition of the entire collection of watches in honour of Her Majesty the Queen, so that we can admire the most luxurious, prestigious and unique brands of watches she has owned.

God Save The Queen.

The clock is special compared to other measuring instruments in that it measures an object, time, that is not available during the measurement. Time is infinite and is neither visible nor audible.

Let's see, when was the last time someone asked you, "what time is it?" Was it
probably a long, long time ago. Because today, time is ubiquitous. Watches are already
are not a luxury item, they belong in every mobile phone. More than 5,000 years
the recording of time is an exciting chapter in human evolution. Trying to understand the world around us
us, the search for answers to the questions that leave us unanswered, has accompanied mankind since
at the dawn of time. Among such basic and self-evident concepts of everyday life was
from time immemorial and time. Today, we don't know exactly whether and how humans measured time in the early days of evolution.
time, but it is a given that archaic societies perceived time as a cyclical return of the same :
knowing when to sow and when to harvest was essential for survival
the most important thing to the family. One of the first
the discussion of time can be found already in the old
the law, in the book of Genesis: "It was evening, and it was
Morning, day three." So the first astronomical clock was
The sun: our ancestors at sunrise
and when the sun went down, it was
time for bed. The change between night and day,
the sun and the moon must have had at first
people a magical effect. Independently
so various ancient cultures have recognized that
time can be measured by sunrise and sunset
of the sun and the movement of the shadows.

ANCIENT

Basic division of time

The basis of the division of time was formed by observing seasons and years,
the evolution of the moon, days and parts of days (night, daylight, dawn
(sunrise, sunrise), morning, noon, noon, afternoon,
sunset (dusk, dusk), evening) by watching
astronomical phenomena, especially the apparent orbit of the sun and
changes in the shape of the illuminated visible portion of the Moon.

The "moon" time stamp was created by observing
movement of the month, followed by the division of the
seasons to a six-month summer and
a six-month winter. But the division of labor
required additional time information, such as
half of the day, that is, "noon". Noon
is found among the Chaldeans, Babylonians and
Egyptians.
The ancient Romans started using the term noon
relatively late, when it was taken over from the ancient
rivers. The Roman consuls employed
officials, whose duty it was to call "noon" the moment he saw the sun at exactly
a defined location.
Originally, the rooster controlled the daily rhythm of the Romans: the first time he crowed before midnight, and the second time
in the morning. A cockerel dedicated to the god of war, Mars, was an integral part of every military
expeditions. Roosters were still used in the 15th century by Philip III. Good during the siege of Calais at the time
of the Hundred Years' War. For the same reason, seafarers took their roosters to sea with them: roosters
determined the night watch rotation. After all, the rooster is referred to in the Bible by Jesus when
speaks to the apostle Peter, "before the cock crows, you will deny me three times" (Luke 22,
verse 34).

Shadow bar

The hunters and gatherers of the last ice age have already
probably had early forms of the calendar.
Scientists are certain, however, that the true origin of our
of the present clock lies with the Sumerians and the ancient
Egyptians. These are the real inventors of the timing
facility. Proof of this
are clay tablets about 6,000 years old, on
which shows a wooden pole stuck vertically into
a land that casts a shadow. The shadow bars are thus the first
the clock of evolution.

When and where the sundial evolved from the shadow bar is
until now shrouded in mystery. Perhaps they have their roots in
Babylonia, perhaps the first sundial
Egyptian obelisks. Around 3000 BC, the
can be found among the Sumerians and the Egyptians. A little later, the
they started using it in China.
He's a curiosity,
t h a t i n g i n t h e g o v e r n m e n t
m i n u l o s t s
e x i s t o v a l o
several time
systems, according to
t h e r e are
o r i e n t s
seconds, minutes
and hours. The basis is the so-called Babylonian
the 60s system of the Babylonians (number
base 60) and the resulting duodecimal
system (unit 12). And it was the Egyptians who divided the day into twelve equal
long stretches. Our modern watches still use this system today.

Mechanism from Antikythera

The Antikythera Mechanism, a 2,000-year-old mechanical computer discovered in an ancient shipwreck
in 1901, is considered the most complex device of antiquity and remains a mystery to this day. This
set of more than 30 gears, dials and hands was a kind of analog computer for
sky - showed cycles and eclipses of the moon and sun, calculated dates from the Olympic Games and calendar
on his back. This was confirmed by CT scans in 2016, which showed parts of the inscriptions on the inside
fragments.

Remarkably, scans showed that the device uses a differential that was previously believed to be
invented in the 16th century. The level of miniaturization and complexity of its parts is comparable to clocks from the 18th century.
century. To this day, the mystery remains unexplained. why this advanced technology disappeared. It is believed
that no other civilization has created anything so complex for the next 1,000 years.

Reconstruction of the front gear showed that the instrument was even more complex and astronomically
more sophisticated than expected. The X-ray and tomographic examination of the object has helped
reveal the elements that allowed the scientific team to completely reconstruct the entire device: an ancient
the celestial computer tracked the movements of the planets in the sky and predicted eclipses. This provides a whole new
views of the cosmic worldview and technology of the ancient Greeks.

Hublot also paid tribute to the ancient Greeks.

In the presence of the Greek Minister of Culture and the Director of the Archaeological Museum of Athens, the
On 5 April 2012, a replica of the historic HUBLOT calculator was officially added to the collections
National Museum and is now displayed next to the remains of the original mechanism.
Publication of 82 tomographic images of fragments of the original mechanism and deciphering
archaic Greek letters in 2006 gave Mathias Butte the idea to try
to produce Antikythera using the latest technology. At the time of the realization of his
he started the idea, working as a freelance micro-engineer. Today, he is a manufacturing and development
Director of HUBLOT.

Hublot MP-08 Neo Antikythera SunMoon Automatic Watch

This 2011 watch is an incredible combination of
history, art, beauty and science.

It is no longer true that every watch brand is a unique and independent manufacture. As in the automotive industry, the watch industry is merging, combining, buying up and optimising. This is how large concerns are formed that bring together several watch brands. For your reference, I have prepared a basic overview of the division of the watch market.

Ranked by market share size for 2020.

Rolex Group 26.8%

Rolex, Tudor

Swatch Group 25.2%

Omega, Longines, Tissot, Breguet, Blancpain, Rado, Swatch, Mido, Hamilton, Harry Winston, Certina, CK Watch, Glashutte Original

Richemont 18,2%

Cartier Watch, IWC, Jaeger-LeCoultre, Vacheron Constantin, Officine Panerai, Piaget, Montblanc, Van Cleef & Arpels Watches, Lange & Sohne, Baume & Mercier, Roger Dubuis

LVMH 7.1%

Tag Heuer, Hublot, Bulgari, Zenith, Dior

Patek Philippe 5.8%

Audemars Piguet 4,3%

Richard Mille 2.5%

Breitling 2.4%

Hermes

Kering

Gucci, Ulysse Nardin

Chopard

Franck Muller

Chanel

Frederique Constant

Victorinox

Titons

C. F. Bucherer

Oris

Mondaine

Bell & Ross 

Maurice Lacro

F. P. Journe