The HUBLOT phenomenon

HUBLOT

A brand that evokes emotions. Both positive and negative. But let's start at the beginning.

In 1980 he founded Carlo Crocco the HUBLOT brand. 

HUBLOT means window in French. And this is also a typical feature of most HUBLOT models. The shape of a boat window. Even the boxes for this brand are shaped like a ship's window.

HUBLOT was the first in the watchmaking world to combine gold with rubber. The lunette of the watch had a distinctive shape, that of a ship's window. This was the first step for HUBLOT in combining materials.

HUBLOT became famous for its ability to combine materials that no one in the watchmaking world had ever combined before. Carbon fibre, fine ceramic and durable waterproof rubber.This combining has become known as the "art of fusion" and at HUBLOT it owes Jean-Claude Biver, who perfected it and was appointed CEO in 2004.

At that time, the flagship Big Bang is created. After its launch, it took part in the Grand Prix d'Horlogerie de Genève watch exhibition where it immediately competed for the best design award. This is what accompanies HUBLOT to this day, a novel design where it is not afraid to experiment. This is what evokes positive emotions in many people. It's that there's something new and fresh, quite often extravagant. That's what makes them different and makes them stand out. But at the same time, it evokes negative emotions in a part of the watchmaking family that is very traditional in materials and shapes.

Another controversy that has aroused and continues to arouse negative emotions is that the brand is very young... There are voices that it does not have enough tradition and age to be considered a rather exclusive and luxury brand. It certainly didn't help that HUBLOT has been using ETA machines for quite some time since its inception. It's well known that in the watchmaking world, brands that make their own movements have a lot of clout. Where you see the real watchmaking. Years of development on a new calibre. Time, money, skills invested in creating perfect movements that are unique. 

For many "watchmakers" it was just those overpriced watches with cheap ETUs. But that's not true anymore. After nearly 30 years of HUBLOT operating as an independent brand, LVMH took over HUBLOT in 2008. This marks the beginning of a new era for HUBLOT. It opens a new production plant in Nyon, Switzerland, which has been gradually expanded over the years. This gave HUBLOT the ability to produce its own movements known as UNICO.

The brand continues to invest in research and development, with Matthias Buttet heading its R&D division. The LVMH Group includes the highly respected ZENITH brand among watchmakers. And as in any good concern, collaboration works here too. Cooperation in development and production. Thanks to ZENITH, HUBLOT movements take on a whole new dimension. HUBLOT can no longer be said to be a watch with a cheap ethos. This can be seen in the fact that HUBLOT has introduced a watch with its own TOURBILLON. And as we know, TOURBILLON is already a higher-end timepiece. Hublot also has its own division, Grandes Complications, which absorbed about 30 watchmakers, prototypers, and engineers from former supplier BNB Concept.

The HUBLOT brand has also joined forces with the Lausanne Federal Institute of Technology (EPFL) to develop a new 24k gold and ceramic (boron carbide) alloy that has a hardness of almost 1,000 Vickers. This "magic gold" was unveiled to the public at the end of 2011, which was also the year Hublot paid tribute to the Antikythera mechanism, an ancient Greek cosmograph that the brand miniaturized to fit into a wristwatch.

Hublot is a major investor in marketing. In 2010, it became Official Watch of FIFA, Official Timekeeper for the football World Cup, and Official Watchmaker of Formula 1. In 2011, Hublot is selected as the Official Timekeeper of the Alpine Skiing World Championships. In 2012, the brand became the watchmaking partner of Ferrari. 

Hublot releases one or two special edition Ferraris each year and is present at every Ferrari event around the world.

 

Among the most important personalities who have joined forces with HUBLOT are..:

Prince Albert II of Monaco

Usain Bolt

Novak Djokovic

Palé

Kylian MBappé

Karolina Pliskova

Diego Maradona*

 

Basic HUBLOT model series

Big Bang

Unico

King Power

Classic Fusion

 

So much about the HUBLOT brand. I hope I have given you at least a little insight into this admirable brand and maybe a little bit of an opinion about it. If that's really the case, feel free to come and see this beautiful watch in our boutique. We always have at least ten models to choose from and maybe you'll be intrigued enough to buy one.

 

Pavel Pazdera

OUR OFFER

https://www.luxusni-pouzite-hodinky.cz/nabidka-pouzitych-hodinek/

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