The World Cup is the second biggest sporting event in the world after the Olympic Games. There was and is only one official timekeeper at the Olympics, and that is OMEGA WATCHES. But we will deal with that in another article. There have been many official timekeepers at the World Cup. At the moment it is the fourth consecutive hegemon in extravagance and use of materials. Brand HUBLOT. A brand that evokes emotions both positive and negative. But let's face it, their marketing in the watch world is one of the best in the world. And their choice of ambassadors is top-notch. Kylian Mbappé, José Mourinho, Didier Deschamps, Pelé, (the late) Maradona, etc. And not only in the football world, but also Novak Djokovic, Usain Bolt, Robbie Williams and others.
But let's take a quick look at those who have had the honour of being the official timekeeper at the World Cup. The history of timekeeping and FIFA goes back to the first ever World Cup, held in 1930 in Uruguay. Unfortunately, there is no record of who was the official timekeeper until 1978. The first records are from 1978. When Seiko was the official timekeeper for the period 1978-1990. From 1994-2002, Casio was the official timekeeper. And from 2006 to the aforementioned Hublot. Hublot also introduced the official watch for the 2022 World Cup.
Hublot Big Bang E 3rd generation
During the 2022 FIFA World Cup in Qatar, Hublot will keep time at all 64 matches, including the championship match on 18 December at Doha's Lusail Stadium. Hublot is unveiling the next generation of its smartwatch just as the excitement for the FIFA World Cup Qatar 2022 is ramping up.
The innovative "timeline" feature of the third-generation Big Bang e FIFA World Cup Qatar 2022 connected watch will immerse fans of the world's biggest football event in the action from the very beginning. More than one billion people will watch the FIFA World Cup in Qatar in 2022, making it the most watched sporting event in the world. All 129 official referees will wear the brand new Big Bang e FIFA World Cup Qatar 2022 watch on their wrists to track game time.
With a bigger and better high-resolution display, the newly designed football app captures every thrilling minute of the game. Big Bang e Qatar 2022 World Cup will be in countdown mode until the first match on November 20 between Qatar and Ecuador. Then, 15 minutes before each match, the watch will send team line-ups and player profiles to its wearer, allowing them to immerse themselves in the action without having to take their eyes off their wrist.
Once the kick-off has started, the watch will enter 'match mode' and activate the 'timeline', a feature designed specifically for this watch that allows users to record the most interesting and important moments of the match.
It is also interesting to note that one of the leading jewellery and watch brands, BULGARI, has introduced its own watches for the World Cup in Qatar.
Bulgari Gérald Genta Arena Bi-Retrograde
One of Walt Disney's most iconic characters is back in the spotlight, this time with a soccer ball in honor of the upcoming 2022 World Cup. Following the "Smiling Mickey" watch released in 2021, Bulgari has teamed up with Gérald Gent to put Mickey Mouse back in the watch industry spotlight. The lovable character is now located in the centre of the dial, with a football above his head in the half-hour dial. The watch has three unusual complications: a retrograde date, retrograde minutes and a jump hour. The watch has a self-winding manufacture movement of calibre BVL300 with a power reserve of 42 hours.
The next chapter in the watchmaking world is the players themselves. It is generally known that football stars are very well paid and like to indulge in luxury. After luxury cars, the second most talked about item for players is their luxury watches. And here it's time for us to introduce ourselves to at least a fraction of the players and a fraction of their lavish collections. Of course, none of them can miss the brand Rolex but a lot of frequented are also Patek Philippe especially the model Nautilus a Audemars Piguet a model Royal Oak. Another widely represented brand is a truly premium brand Richard Mille. And if we have to single out one of the biggest watch lovers among the players, it will be none other than the great Cristiano Ronaldo himself. Ronaldo is known for his love of luxury and luxury watches. His numerous collection includes true gems that are either one of a kind in the world or in a very small limited edition. For example, the brands..: Franck Muller, Jackob & Co, Patek Philippe, Richard Mille, Rolex, Audemars Piguet,
Erling Haaland
Karim Benzema
David Beckham
Robert Lewandowski
Cristiano Ronaldo
Lionel Messi
Kylian Mbappé
Harry Kane
Thiago Silva
Zlatan Ibrahimovic