Description
The idea of a watch associated with a major sporting event is not new, but it is interesting nonetheless. There isn't a single mega sporting event left that has a watch brand supporting it. Wimbledon has the "crown", football is played by Hublot and TAG Heuer has F1. In between is the world of racing and one of those racing events is the Mille Miglia.
Mille Miglia and Chopard: a brilliant partnership. The Mille Miglia, Italian for "1000 miles", was a high-speed endurance race that began in 1927.
The race was born in Brescia, Italy.
It was created by Italian aristocrats to compensate for their loss at the Italian Grand Prix.1
