Description
HUBLOT
A brand that evokes emotions. Both positive and negative. But let's start at the beginning.
In 1980 Carlo Crocco founded the HUBLOT brand.
HUBLOT means window in French. And this is also a typical feature of most HUBLOT models. The shape of a boat window. Even the boxes for this brand are shaped like a ship's window.
HUBLOT was the first in the watchmaking world to combine gold with rubber. The lunette of the watch had a distinctive shape, that of a ship's window. This was the first step for HUBLOT in combining materials.
HUBLOT became famous for its ability to combine materials that no one in the watchmaking world had ever combined before. Carbon fibre, fine ceramics and water-resistant rubber.This combination has become known as the "art of fusion" and at HUBLOT it is thanks to Jean-Claude Biver who perfected it and was appointed CEO in 2004.
At that time, the flagship Big Bang is created. After its launch, it took part in the Grand Prix d'Horlogerie de Genève watch exhibition where it immediately competed for the best design award. This is what accompanies HUBLOT to this day, a novel design where it is not afraid to experiment. This is what evokes positive emotions in many people. It's that there's something new and fresh, quite often extravagant. That's what makes them different and makes them stand out. But at the same time, it evokes negative emotions in a part of the watchmaking family that is very traditional in materials and shapes.
