Description
First introduced in 1945 as a means of commemorating the company's 40th anniversary, the Datejust is one of the oldest Rolex watch collections still in production today.
Datejust holds several firsts. one of them is the date window showing the date.
Although the date display has become quite standard on most current watches. It was Rolex with the Datejust model where, for the first time ever in a self-winding wristwatch, a date window was used that automatically switched at midnight. Although this feature may seem somewhat common now, it was the Datejust that first set the standard for how the date complication on a wristwatch should work. Unlike many other iconic Rolex watches. The Datejust was not specifically designed or intended for one particular sport, environment or lifestyle. While the Submariner was built for SCUBA divers and the Daytona for race car drivers. Datejust is simply a classic and reliable wristwatch with a timeless and versatile aesthetic that was designed to be worn every day in a variety of activities.
