Description
The Rolex brand has been with us for 116 years, founded in 1905 by Hans Wilsdorf and his brother-in-law, who registered it under the name Wilsdorf & Davis.
Based in London. In 1908 the name Rolex was registered. Hans Wilsdorf had this to say about how the name Rolex came about..." I tried to combine the letters of the alphabet in every possible way.
That gave me a few hundred names, but I didn't feel quite right about any of them.
One morning, while riding on the top deck of a horse-drawn omnibus along Cheapside in the City of London, the genie whispered "Rolex" in my ear.
In 1920, MontresRolex S.A. was registered in Geneva.
